Author Archives: sarah
Internet Retailer Conference & Expo ’13 Recap
I recently had the opportunity to attend the world’s largest e-commerce event in Chicago June 4-7. In its ninth year, the annual Internet Retailer Conference & Expo welcomes geeks, marketers, and e-commerce CEOs alike for 4 days filled with learning, fun, and tons of free vendor swag. Common Themes of the Conference Mobile : It’s not something you can ignore. It’s no surprise that a major topic of discussion at the IRCE was around mobile. With 41% of people saying they have used a mobile device to browse for a product after [...]
“Do Good Work & Everything Else Happens:” SXSW Recap
At Buckeye, innovation and new technology has been at our core since the beginning. That’s why the last two years, we’ve sent a team of experts to participate in the SXSW Interactive Festival in Austin, Texas. We attended and contributed to five long days of presentations and lectures from some of the brightest minds in the interactive industry. One lecture that stood out above the rest was called “Do Good Work & Everything Else Happens,” presented by David Lai, CEO of Hello Design. These were his main takeaways: Do good work. [...]
The Power of Google Analytics: CENTS 2013
I was recently asked by Ohio SBDC to give a business track presentation at CENTS 2013 on Google Analytics. While I’m not a seasoned public speaker by any means, the power of Google Analytics is easy to get excited about. Much too often, the Buckeye team meets with clients who are not taking advantage of the web analytics tools at their fingertips. Managers are either: A. Not measuring or analyzing their web traffic at all. OR B. Constantly spewing reports which are ignored, rather than used to identify problems with [...]
Top Secret Ingredients for Successful Communication
I've heard in the past that 90% of all problems (business and personal) can be attributed to a failure in communication, and my guess is that the other 10% are failures to understand what causes the failures in communication. As I begin 2013, my goal is to communicate better with my clients, friends, and family by addressing the things that typically lead to miscommunications, which in turn, create major issues. Assumptions What's the phrase for assumptions? An assumption makes an a** out of you and me. I have no idea where [...]
Buckeye Interactive, Brad Griffith selected as semifinalists for TechColumbus 2012 Innovation Awards
NEW ALBANY, Ohio (Dec. 17, 2012) – TechColumbus representatives announced semi-finalists for their 2012 Innovation Awards which will be revealed Feb. 7 of next year to showcase Central Ohio’s top innovators. With eight company award categories and four individual award categories, Buckeye Interactive was nominated for one of each. The Buckeye Interactive team is excited to announce their nomination as a semi-finalist for Outstanding Service from a company with fewer than 250 employees. Brad Griffith, CEO of Buckeye Interactive, has also been nominated as one of three candidates for Executive [...]
The Importance of Re-design Rings True for Three Clients of Buckeye Interactive
NEW ALBANY, Ohio (November 13, 2012) — Buckeye Interactive recently launched new redesigns for three of its clients: ConstructionOne, PTSPhysicians, and Warner Concepts. Each of the three clients had come to Buckeye Interactive with outdated sites, seeking a user-friendly design to enhance their online brand and drive sales/lead generation. “Buckeye Interactive helped Construction One create a new website that would reflect the technological and progressive advances we have made as a company over the last several years”, said Marissa Fagnani, Sales and Marketing Coordinator at Construction One. “The response from [...]
Township authorizes Buckeye Interactive to design new website
ThisWeek Community Newspapers Wednesday February 8, 2012 4:21 PM Plain Township trustees agreed Feb. 1 to pay Buckeye Interactive $4,500 to “develop a new township website and transfer existing content.” Township administrator Ben Collins said the township’s website, plaintownship.org, is outdated and is not compatible with some of the newer search engines. Buckeye Interactive got its start in the New Albany business incubator, Inc@8000. The company developed websites for the city of New Albany and the New Albany-Plain Local School District. — Lori Wince
Buckeye Interactive is first to outgrow Inc@8000
By Lori Wince ThisWeek Community Newspapers Wednesday February 8, 2012 4:16 PM Buckeye Interactive is the first business to outgrow the New Albany business incubator, Inc@8000. “We can accommodate six (employees), but if we’re going to grow further, we’ll need our own space,” said company president Brad Griffith. Griffith said he started the business in 2009 in his New Albany home. In 2010, he moved into the New Albany Business Development Center at 6530 W. Campus Oval, the city’s first incubator. He had two employees when he moved into the new [...]
Buckeye Interactive President Elected to NA Chamber Board of Trustees
By Lori Wince Wednesday January 18, 2012 6:47 PM The New Albany Chamber of Commerce has chosen its 2012 board of trustees to serve as its governing body. New members include: Irene Adams, a consultant; Michelle Adams of PRISM Marketing Communications; Mike Durik, a consultant; Tobi Furman of Accel; Brad Fischer of Aetna; Vianne Gossett of Discover Financial Services; Brad Griffith of Buckeye Interactive; Robert Harris of Huntington National Bank; Barbara Huff of New Albany Investment Management; Jeff Lusenhop of Janova; John McKenna of Blue Mile; Mark Morehead of Big [...]
Buckeye Interactive Partners with Startup Weekend Columbus to Help Aspiring Entrepreneurs
NEW ALBANY, Ohio ( Jan. 16, 2012) — Buckeye Interactive announced today the Buckeye Interactive Scholars Program started to send up to 10 developers, designers and aspiring entrepreneurs to Startup Weekend Columbus. The 54-hour event has helped educate more than 17,000 entrepreneurs at over 120 events worldwide, and has facilitated the launch of over 560 new startup ventures around the globe. Startup Weekend Columbus, kicks off Feb. 17 at TechColumbus, located at 1275 Kinnear Rd. “I am really excited about this opportunity to partner with Startup Weekend Columbus,” said Brad [...]