Jumping On the Social Media Bandwagon
Something I have observed lately by auditing social media sites is that companies are not using their social media pages correctly. For example, many have so much potential and just are not engaging in the right conversations about their brands. I am not a recognized “expert” in the community, but it’s not hard to distinguish between the companies who have planned and are using social media strategies to enhance their business and those who have no idea what’s going on. Social media is becoming a necessity for all companies regardless [...]
Do you need an Etiquette Class on Social Media?
No elbows on the table, don’t chew with your mouth open, and use your inside voice are things I was told from mom when I was growing up. So how come my mom didn’t pass on the etiquette rules of our social world? Because there really aren’t any, we’re still trying to figure out how to be proper as we go. So I’ve put together my Top 10 list of No No’s (in no particular order) to pass down to my future generations: Friending without introducing yourself—A golden rule on [...]
Drupal Starter’s Guide
Last week I introduced the Content Management System (CMS) and some of the reasons why I recommend selecting an open source CMS like WordPress or Drupal for your web site. This week, I would like to go more in depth on Drupal, and I will let Six Revisions take the discussion even further with their thorough starter’s guide tutorial. Drupal is one of my favorite platforms for developing small business web sites for several reasons: Flexibility (to use it for many different types of sites) Wide availability of free modules (a.k.a. [...]
Past Vs. Future of PR
Remember way back to December 2009, I know that was so long ago. Kourtney Kardashian gave birth to her first child, the Tiger Woods Scandal unraveled, Lindsey Lohen entered rehab again, oh and Google announced that social media overtook public relations in Google’s Zeitgeist. Whether or not you believe Google comes down to how you define public relations. In my opinion, I believe that PR has several meanings and encompasses a variety of things, but it all can be summed up as the communication between different channels. With that definition [...]
Why use a Content Management System?
A Content Management System (CMS) is the holy grail of websites. It’s what every small business owner needs for his/her website. Let me explain… Every business should have a website, but I know many business owners don’t think they can afford to have one developed because web developers are so expensive (unless you offshore the work or have your neighbor’s high school son build it for you). The biggest cost associated with most professional websites is not the initial development, but rather the ongoing support and maintenance. I can’t count [...]
Meet Our Bloggers: Sarah Davis
Hi, I’m Sarah Davis— I joined the Buckeye Interactive team as the Interactive Marketing Coordinator in August 2010. I am a new grad of Capital University in Bexley, Ohio and a lover of all things social. I held several different internships in college, mainly focusing on Public Relations with a strong emphasis on web-focused social marketing. My love for PR & social media hit me hard during my second internship with SBC Advertising, a mid-sized, full service agency in downtown Columbus. There I worked with national clients, like Channellock, Armstrong, [...]
Shortest SEO Tutorial Ever – by HubSpot
Hubspot has a great short tutorial on SEO. While this alone probably won’t get you a top 3 rank on Google, and while it doesn’t provide details on how to implement the changes on your specific site, it is a concise guide for the DIY small business owner. Hubspot provides a lot of valuable webinars, whitepapers, blog posts and forums. They ask for your contact information almost every time the provide you with content (except for their blog), but they’re respectful if you unsubscribe from their emails. If you want [...]
Adding Northwestern to Our Growing Client List
NEW ALBANY, Ohio (Aug. 19 2010) — Exceptional work breeds exceptional results. Buckeye Interactive is finding this out first hand and is continuing its growth this year with a new addition to its client roster, The Master of Biotechnology Program (MBP) at Northwestern University. “Buckeye Interactive couldn’t be more pleased or honored with the opportunity to work with such a prestigious university,” said Brad Griffith, President of Buckeye Interactive. “The Master of Biotechnology program already has a great website, but we have identified several opportunities to improve usability, increase search engine [...]
Meet our Bloggers: Brad Griffith
Welcome to our blog. Hopefully you’re reading this because you own, manage or work for a small business, or you’re interested in online issues that affect small businesses. If we do our job well, readers will find here some great tips for creating, building, managing and marketing your website. In fact, you will probably find plenty of tips about creating, building, managing and marketing your company. The web provides countless opportunities for increasing revenue and decreasing costs, but I’ve found that a web presence needs to be tightly integrated with [...]
Buckeye Interactive Adds Interactive Marketing Coordinator
NEW ALBANY, Ohio (Aug. 9 2010) — Buckeye Interactive, a local interactive agency that provides a combination of business strategy, web development, and interactive marketing expertise, announces the recent addition of Sarah E. Davis, Capital University graduate, as the Interactive Marketing Coordinator. In this role, Sarah will handle all facets of strategic marketing initiatives, including social media strategy, online public relations, and managing client reputation. “We created this new position at Buckeye Interactive because of the needs of our clients. I am excited to leverage Sarah’s knowledge to help shape the [...]
