Entrepreneurs
Celebrity Entrepreneurs Who Support Startups
Little did you know, your favorite movie stars and music artists could also be successful and established entrepreneurs. The media efficiently updates us on celebrities and their new movies or albums, or ridiculous drama, but unfortunately they don’t always share the exciting details of their business lives. Several celebrities are also supportive business men/women, even promoting startups like yours. ________________________________________________________________________________ Ashton Kutcher Ashton Kutcher, the first person to reach 1 million followers on Twitter, is one celebrity dedicated to many startups. After investing in larger tech brands like Skype and [...]
Buckeye Book Review: The Lean Startup
Why We Build Stuff No One Wants Here at Buckeye Interactive, we have built a lot of technology for startups. We typically build what we’ve been asked to build, providing our expert advice along the way. We test functionality to make sure the product meets our client’s specifications. We eliminate bugs and optimize server and page load performance. We train the client, launch the site, and either hand over the reigns or continue monitoring analytics to see how the site is used by our clients’ end users. Q: Do the [...]
Buckeye Interactive presents Google Workshop: The Science behind Search & Online Advertising
Buckeye Interactive team members are excited to announce the presentation of our very own lunch and learning event, Google Workshop: The Science behind Search & Online Advertising, with demonstrations by Brad Griffith, CEO, and Sarah Davis, Digital Strategist. The event will begin at 12:00 p.m. with a deli lunch on us where attendees can network with one another and get settled in until 12:30 p.m. After lunch, Sarah will explain how to measure and analyze your traffic with an introduction to Google Analytics. Next, Brad will demonstrate how to attract the [...]
Top 10 Business Website "Must-Haves"
So, what are the top 10 ‘must-haves’ for a website? A quick google search found many such lists to review and digest. I decided to have a little fun and loaded all the content from three different pages (mashable.com, susangreenecopywriter.com, and ladytechtamer.com) into a word mapping program. wordle.net On a slight tangent discussion, I really love these word mapping tools; they give you a “different look” at just what your content is telling visitors. They give a visual representation of what words are repeated the most and which seem to [...]
Buckeye Interactive looks to send 10 aspiring entrepreneurs to Startup Weekend
NEW ALBANY, Ohio (February 8, 2013) – Buckeye Interactive is currently accepting applications from ambitious developers, designers, and entrepreneurs in all stages of their career who are passionate about the startup community in Central Ohio, and are interested in attending Startup Weekend Columbus March 1-3. Startup Weekend is a weekend-long, hands-on experience where entrepreneurs can find out if their startup ideas are viable. On average, half of the Startup Weekend's attendees have technical or design backgrounds while the other half have business backgrounds. Beginning with open mic pitches on Friday, [...]
Top Secret Ingredients for Successful Communication
I've heard in the past that 90% of all problems (business and personal) can be attributed to a failure in communication, and my guess is that the other 10% are failures to understand what causes the failures in communication. As I begin 2013, my goal is to communicate better with my clients, friends, and family by addressing the things that typically lead to miscommunications, which in turn, create major issues. Assumptions What's the phrase for assumptions? An assumption makes an a** out of you and me. I have no idea where [...]
Office space – Mine vs Ours
I've had my share of office space environments. From sharing a small office with a smoker (when it was legal to smoke inside… insert cough-cough here…), to a development 'pen' where we all sat in a large square configuration of desks facing each other with coding software, to a huge, single-occupant, private office where one wall was nothing but windows from floor to ceiling looking outside. Mine vs ours, or private vs open space has been a topic of lengthy discussions for years. Although this blog post is focusing on [...]
Essential Questions to Ask Before Hiring a New Team Member
When working for a small company or startup, it’s essential to find the right combination of employees to carry out day-to-day business. Sometimes it’s not as easy as it sounds. In a large corporation, the right combination of personality types and talents still matters – but not as much as it does when everyone must work closely together. To make sure you hire the right new team member, you’ll want to ask the correct combination of questions – both of yourself and of applicants. Questions to ask yourself If you [...]
Proprietary vs. Open Source: Meritocracy and Innovation
“The next generation of computing is being led by users, rather than vendors.” —Jim Whitehurst at OSBC 2011 (via Matthew Aslett) Tech and business media outlets, from Business Insider to Information Week to Computer Weekly‘s Open Source Insider, have lately been trumpeting Red Hat CEO Jim Whitehurt‘s clarion call to open source. Red Hat is a profitable self-described “meritocracy” that thrives by providing paid support and service packages for their popular Linux distribution, a business model that’s becoming increasingly popular in the industry. While many fans of open source wax [...]
Startup Weekend Day 1: Who the Heck is Wil Wheaton?
I had absolutely no idea what to expect at Startup Weekend Columbus. Coming from the ambiguous “non-technical” background I wasn’t sure how my skill set would fit on a team, or if I would learn anything from the experience. Despite my trepidations the following is a recap of what I did learn on Day 1. The overarching theme of the weekend was as follows: “what problem are you solving.” The first speaker of the weekend, Wil Schroter was the first of many speakers that focused on this point: your business needs [...]