Marketing
Facebook Mixes It Up Again!
Facebook’s new changes have left many users upset and confused. The cartoon correctly describes how so many people deal with change (and not just technology changes). But, when it comes to Facebook, it’s something we’ve been through before and will indefinitely happen again. If you’ve been living under a rock the past week, here are some of the new changes (some that have launched and some that will be launching soon): You’re going to get a Timeline — a scrapbook of your life: This is a stream of information about you — the [...]
Tweeting, Checking In, and Texting to Win
While I’m not a huge proponent of foursquare on the level of personal use (I can’t honestly say I think people care about me filling up my gas, or going to the grocery store, or flying to Topeka, Kansas), I am intrigued by the idea that you can check in at an event via your phone. Foursqare’s application in this sense allows users to check-in upon arrival and sometimes digitally receive cool stuff- like free drinks at a bar or a free appetizer.I’m not sold quite yet on this fad [...]
Bagels, Cream Cheese, Orange Juice, and a WEBSITE?!
Join Buckeye Interactive for the Build a Website over Breakfast to configure and build a WordPress website for your business, organization, or personal brand. Before you arrive all of the extremely technical aspects of the site will be complete leaving you with individualized attention designed to help you learn and implement your site. The workshop includes one year of website hosting, domain name registration/transfer, a basic WordPress installation, for one month to an instructor, and more! As a part of the curriculum we will help you select and install [...]
Gained a +1 with Addition of Tom Guy!
Buckeye Interactive is growing its team of experts once again with the addition of Tom Guy, who joins the agency as the Director of Business Development. “We’re excited to add someone of Tom’s caliber to our growing team,” said Brad Griffith, President of Buckeye Interactive. “Tom’s diverse knowledge of and experience with sales and business development make him a valuable asset to new clients and our agency. We’re looking forward to his contributions.” Before joining Buckeye Interactive, Tom spent 20+ years in the corporate telecom world with AT&T and Lucent [...]
Business2Business Network EXPO
This Wednesday, June 9, the Buckeye Interactive team will be setting up shop at the Greater Columbus Convention Center for the Columbus Chamber’s Business2Business Network EXPO. A collaborative community effort of the Columbus Chamber, the Columbus Dispatch, Experience Columbus, SWACO and TechColumbus, the Expo is one of the largest business tradeshow and networking events in the Columbus Region. This event is open to all organizations regardless of membership in the Columbus Chamber, Experience Columbus or TechColumbus. Exhibit space is still available. Admission to the Business2Business Network Expo is free. For more information and to [...]
We Packed the House with our first Workshop!
On May 25, our team took on a whole new challenge - teaching a room of 17 to build a WordPress site in 2.5 hours! The experience was great one and we have already planned our next one for July 6. Check what one of the attendees left with after the workshop!
Buckeye Innovation LLC Announces Re-Branding of Web Development Agency
NEW ALBANY, Ohio (Nov. 4, 2010) — Buckeye Innovation LLC, an interactive marketing and web development agency in the TechColumbus New Albany Innovation Center, proudly announces today its re-branding of the company to Buckeye Interactive. The fresh new identity is a bold and confident logotype highlighting the brand’s new service offerings. “The new name and logo are just one outward characteristic of our new image. It encompasses so much more—our new service capabilities, how our clientele recognize us, as well as the tone and voice of how we communicate our [...]
Pucker Up | Your Customers Want A KISS!
A lot has been said and discussed about the change of consumer behavior and expectations, especially since the change in the way we get our information. I’ve read several blog posts this week about the acronym KISS (Keep It Simple, Stupid) and it’s no surprise consumers want their messages delivered instant and to the point. Blame it on SMS, Twitter, or the excessive amount of information we are exposed to daily, but today’s consumer wants a clear concise message. I’m obviously not the first person to use this acronym, but here are [...]
Past Vs. Future of PR
Remember way back to December 2009, I know that was so long ago. Kourtney Kardashian gave birth to her first child, the Tiger Woods Scandal unraveled, Lindsey Lohen entered rehab again, oh and Google announced that social media overtook public relations in Google’s Zeitgeist. Whether or not you believe Google comes down to how you define public relations. In my opinion, I believe that PR has several meanings and encompasses a variety of things, but it all can be summed up as the communication between different channels. With that definition [...]
