Social Media
How to Optimize Your Company’s LinkedIn Page
When it comes to social media, companies often forget about LinkedIn. Sure, Facebook and Twitter are definitely more frequented, but LinkedIn was created to do exactly what you’re looking for: networking while promoting yourself, your career, and your company to potential clients, business partners, new hires, etc. Just like any other website, to get the most out of LinkedIn, you must know how to use its tools effectively. I’ve compiled a list of the most important and often forgotten ways to expand and engage your network through LinkedIn. Imagery & [...]
What Getting Hacked Means for Your Brand
Hacking has become a more realistic problem as the number of companies victim to hacking attempts has spiked within the last year. Earlier this week, America got to witness first-hand two less serious and more entertaining hacks on the company Twitter accounts of Burger King and Jeep. Although these hacks do not seem directly harmful to the success and well-being of these huge companies, it does affect their brands. Both the Burger King and Jeep Twitter accounts gained several thousand followers as word spread quickly about the ridiculous tweets being [...]
Why Should My Business Have a Blog?
Some business owners and managers are hesitant to commit to blogging. Especially for small business owners, it might not seem wise to spend part of one’s limited time updating a blog. However, with the ease of use of most blogging platforms and the potential benefits to your business, it’s almost foolish not to be blogging. When your business has a blog, you can… Control the conversation Customers have so many more ways to speak about their experiences with your business than they used to – for better or for worse. [...]
An Introduction to Social Media for Small Businesses
As a small business owner starting out in social media, you face both advantages and disadvantages. But if you’re going to “do” Facebook or Twitter, you want to make sure you do them right. Few things reflect more poorly on your brand than a mismanaged or abandoned social media presence. If you’re just starting to develop a social media strategy, here are some tips to keep in mind: Size matters. Your business is small. If you’re looking to major corporations for insight on how to do your social media, you’re [...]
Better Blogging: Tips for the Non-Writer
Is your blog terrible? Maybe it’s not terrible, but you know that it could use some improvement. If writing doesn’t come naturally to you, you may feel a little lost when it comes to creating blog content. But relax – it’s not like you have to write the next Harry Potter book. Blog posts don’t have to be daunting! With that in mind, here are some tips to make your writing efforts run more smoothly. Read more. Imagine, for a moment, that you are a chef. What kind of chef [...]
5 Social Media New Year’s Resolutions
Came across this article today and thought I should share it! (Original Article) We’ve all got our New Year’s resolutions – lose weight, be more active, save more money – but not all resolutions are for personal gain. Sometimes it’s good business to have a few resolutions for your company, as they give you something to shoot for during the year. One area you can look to for goals to achieve is your social media. You may have found over the course of 2011 you’ve become complacent and developed a [...]
Facebook Mixes It Up Again!
Facebook’s new changes have left many users upset and confused. The cartoon correctly describes how so many people deal with change (and not just technology changes). But, when it comes to Facebook, it’s something we’ve been through before and will indefinitely happen again. If you’ve been living under a rock the past week, here are some of the new changes (some that have launched and some that will be launching soon): You’re going to get a Timeline — a scrapbook of your life: This is a stream of information about you — the [...]
Tweeting, Checking In, and Texting to Win
While I’m not a huge proponent of foursquare on the level of personal use (I can’t honestly say I think people care about me filling up my gas, or going to the grocery store, or flying to Topeka, Kansas), I am intrigued by the idea that you can check in at an event via your phone. Foursqare’s application in this sense allows users to check-in upon arrival and sometimes digitally receive cool stuff- like free drinks at a bar or a free appetizer.I’m not sold quite yet on this fad [...]
Twitter reached 100 million active users!
Just a quick status update for those who think Twitter is a fad. Dick Costolo, CEO revealed Thursday that Twitter has 100 million active users logging in at least once a month and 50 million active users every day. The microblogging service has a total of 200 million registered users, but how many of those are actually regulars has been open to debate for some time (@Buckeye, we still want your username). Costolo, in an informal chat with tech reporters he called his “state of the union,” revealed that exactly half [...]
Events in a Social Media Society
My name is Jessica, and I am an addict…to my Blackberry. My friends make fun of me for being on my phone so often but my mobile device has been my most trusted and needed partner throughout this past year; helping me reply and send out hundreds of emails , answer phone calls, market my events on the go, and hold meetings while multitasking, while I am doing things like riding the bus or sitting between classes. I can’t imagine being an event planner sans smart phone in the world of [...]