I wasn’t expecting to go to South-By-Southwest (SXSW) this year. I haven’t been with Buckeye Interactive very long, they’ve already sent me to CodeMash, and I’ve been absolutely buried under client work since I came on-board. When Brad pulled me aside and asked “would you like to come to SXSW with us this year?” I was rather pleased. When I looked out the window and saw the harsh Ohio winter that I would be escaping the feeling turned to elation.
Friends, former co-workers, and industry connections have all raved about SXSW in the past, but most of their tales have revolved around some awesome hardware demo or some brilliant design demonstration. I questioned “what could I, as a software developer, stand to gain professionally from a week in Texas?”
At Buckeye, innovation and new technology has been at our core since the beginning. That’s why the last two years, we’ve sent a team of experts to participate in the SXSW Interactive Festival in Austin, Texas. We attended and contributed to five long days of presentations and lectures from some of the brightest minds in the interactive industry. One lecture that stood out above the rest was called “Do Good Work & Everything Else Happens,” presented by David Lai, CEO of Hello Design. These were his main takeaways: Do good work. [...]
I know what you’re thinking, “but you guys are doing so well!” The point is that we need rest. But most importantly, we need to focus and hit our goals. Buckeye Interactive has decided if we hit our goals this year, the whole team will be rewarded with a trip to SXSW! So the best way to make sure we do both is to hit the pause button of blogging for all of December. But to convince you with a take-away, here are some reasons why everyone should take a break this Holiday [...]