Technology
Celebrity Entrepreneurs Who Support Startups
Little did you know, your favorite movie stars and music artists could also be successful and established entrepreneurs. The media efficiently updates us on celebrities and their new movies or albums, or ridiculous drama, but unfortunately they don’t always share the exciting details of their business lives. Several celebrities are also supportive business men/women, even promoting startups like yours. ________________________________________________________________________________ Ashton Kutcher Ashton Kutcher, the first person to reach 1 million followers on Twitter, is one celebrity dedicated to many startups. After investing in larger tech brands like Skype and [...]
Buckeye Interactive Web Developer, Steve Grunwell, Invited to Attend National Day of Civic Hacking at The White House
NEW ALBANY, Ohio (May 16, 2013) – Steve Grunwell, one of Buckeye Interactive‘s skilled web developers, has been accepted as a participant in the National Day of Civic Hacking at The White House the first weekend of June. Civic activists, technology experts, and entrepreneurs from around the country will be in attendance, but only a handful of applicants have been chosen to participate. “I’m honored and humbled to be among the few selected to attend the National Day of Civic Hacking at The White House,” Steve Grunwell said. “From discussions [...]
Buckeye Book Review: The Lean Startup
Why We Build Stuff No One Wants Here at Buckeye Interactive, we have built a lot of technology for startups. We typically build what we’ve been asked to build, providing our expert advice along the way. We test functionality to make sure the product meets our client’s specifications. We eliminate bugs and optimize server and page load performance. We train the client, launch the site, and either hand over the reigns or continue monitoring analytics to see how the site is used by our clients’ end users. Q: Do the [...]
How to Optimize Your Company’s LinkedIn Page
When it comes to social media, companies often forget about LinkedIn. Sure, Facebook and Twitter are definitely more frequented, but LinkedIn was created to do exactly what you’re looking for: networking while promoting yourself, your career, and your company to potential clients, business partners, new hires, etc. Just like any other website, to get the most out of LinkedIn, you must know how to use its tools effectively. I’ve compiled a list of the most important and often forgotten ways to expand and engage your network through LinkedIn. Imagery & [...]
Easy Ways to “Spring Clean” Your Website
We hate to tell you this, but your website is boring. It’s looked the same for months, maybe even years now. Same images, same content, same information. It’s time to switch things up a bit. While you’re spring cleaning the office, you may want to consider spring cleaning your website as well, to give it a fresh, new look. The Buckeye Interactive team created a list of quick & simple ways to give your website a new look without taking too much time or effort. Content Your website is a [...]
Buckeye Interactive presents Google Workshop: The Science behind Search & Online Advertising
Buckeye Interactive team members are excited to announce the presentation of our very own lunch and learning event, Google Workshop: The Science behind Search & Online Advertising, with demonstrations by Brad Griffith, CEO, and Sarah Davis, Digital Strategist. The event will begin at 12:00 p.m. with a deli lunch on us where attendees can network with one another and get settled in until 12:30 p.m. After lunch, Sarah will explain how to measure and analyze your traffic with an introduction to Google Analytics. Next, Brad will demonstrate how to attract the [...]
Top 10 Business Website "Must-Haves"
So, what are the top 10 ‘must-haves’ for a website? A quick google search found many such lists to review and digest. I decided to have a little fun and loaded all the content from three different pages (mashable.com, susangreenecopywriter.com, and ladytechtamer.com) into a word mapping program. wordle.net On a slight tangent discussion, I really love these word mapping tools; they give you a “different look” at just what your content is telling visitors. They give a visual representation of what words are repeated the most and which seem to [...]
What Getting Hacked Means for Your Brand
Hacking has become a more realistic problem as the number of companies victim to hacking attempts has spiked within the last year. Earlier this week, America got to witness first-hand two less serious and more entertaining hacks on the company Twitter accounts of Burger King and Jeep. Although these hacks do not seem directly harmful to the success and well-being of these huge companies, it does affect their brands. Both the Burger King and Jeep Twitter accounts gained several thousand followers as word spread quickly about the ridiculous tweets being [...]
The Power of Google Analytics: CENTS 2013
I was recently asked by Ohio SBDC to give a business track presentation at CENTS 2013 on Google Analytics. While I’m not a seasoned public speaker by any means, the power of Google Analytics is easy to get excited about. Much too often, the Buckeye team meets with clients who are not taking advantage of the web analytics tools at their fingertips. Managers are either: A. Not measuring or analyzing their web traffic at all. OR B. Constantly spewing reports which are ignored, rather than used to identify problems with [...]
Top Secret Ingredients for Successful Communication
I've heard in the past that 90% of all problems (business and personal) can be attributed to a failure in communication, and my guess is that the other 10% are failures to understand what causes the failures in communication. As I begin 2013, my goal is to communicate better with my clients, friends, and family by addressing the things that typically lead to miscommunications, which in turn, create major issues. Assumptions What's the phrase for assumptions? An assumption makes an a** out of you and me. I have no idea where [...]