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Common Grammar Mistakes That Ruin Your Reputation
If there’s anything that makes a company less credible, it’s incorrect spelling and grammar. I realize writing (especially writing correctly) is not everyone’s forte, but in the business world, it should be. If you can’t write and edit, find someone who can. I know plenty of extremely intelligent business men who can run a business far better than I could, but they don’t know where commas go or what the difference between bizarre and bazaar is. That’s okay. That’s what I’m here for. We’ll go over the basics first, just [...]
“Do Good Work & Everything Else Happens:” SXSW Recap
At Buckeye, innovation and new technology has been at our core since the beginning. That’s why the last two years, we’ve sent a team of experts to participate in the SXSW Interactive Festival in Austin, Texas. We attended and contributed to five long days of presentations and lectures from some of the brightest minds in the interactive industry. One lecture that stood out above the rest was called “Do Good Work & Everything Else Happens,” presented by David Lai, CEO of Hello Design. These were his main takeaways: Do good work. [...]
Top 10 Business Website "Must-Haves"
So, what are the top 10 ‘must-haves’ for a website? A quick google search found many such lists to review and digest. I decided to have a little fun and loaded all the content from three different pages (mashable.com, susangreenecopywriter.com, and ladytechtamer.com) into a word mapping program. wordle.net On a slight tangent discussion, I really love these word mapping tools; they give you a “different look” at just what your content is telling visitors. They give a visual representation of what words are repeated the most and which seem to [...]
What Getting Hacked Means for Your Brand
Hacking has become a more realistic problem as the number of companies victim to hacking attempts has spiked within the last year. Earlier this week, America got to witness first-hand two less serious and more entertaining hacks on the company Twitter accounts of Burger King and Jeep. Although these hacks do not seem directly harmful to the success and well-being of these huge companies, it does affect their brands. Both the Burger King and Jeep Twitter accounts gained several thousand followers as word spread quickly about the ridiculous tweets being [...]
A Beginner's Guide to SSL Certificates
The security of a website is one aspect of development that should never be taken too lightly. As more and more of our personal information is stored online, it is important to take steps to make sure this information is kept safe. While it is impossible to make any web application completely secure or “unhackable,” there are techniques and best practices that should be followed to make your site more difficult to steal information from. The first step is to use SSL certificates. When you click a link to go to a [...]
15 Awesome Sources of Inspiration for Web Designers
Designing for the web can be some of the most fun, rewarding work a designer can do. Sure, there are countless challenges and obstacles that come with the territory, but overcoming those hurdles is part of what makes this line of work so fulfilling and worthwhile. There are two vastly different types of stumbling blocks a web designer typically runs into. The first lands on the technical side of the spectrum. Code issues, CSS disasters, FTP hiccups… these types of problems can definitely present themselves to designers. However, there’s the [...]
How to Write A Press Release: A Step-by-Step Guide
Step 1: Strong Headline to Grab Attention This is the first line potential backers and promoters will read. It will largely determine whether or not your readers continue with your idea or move on to the next one, so keep these ideas in mind. Make it interesting and brief, between 10 – 20 words. Include key points with the most important information about your product or message. Use boldface type or all caps in a font that is larger than the body of your press release. Only capitalize the first [...]
Top Secret Ingredients for Successful Communication
I've heard in the past that 90% of all problems (business and personal) can be attributed to a failure in communication, and my guess is that the other 10% are failures to understand what causes the failures in communication. As I begin 2013, my goal is to communicate better with my clients, friends, and family by addressing the things that typically lead to miscommunications, which in turn, create major issues. Assumptions What's the phrase for assumptions? An assumption makes an a** out of you and me. I have no idea where [...]
Office space – Mine vs Ours
I've had my share of office space environments. From sharing a small office with a smoker (when it was legal to smoke inside… insert cough-cough here…), to a development 'pen' where we all sat in a large square configuration of desks facing each other with coding software, to a huge, single-occupant, private office where one wall was nothing but windows from floor to ceiling looking outside. Mine vs ours, or private vs open space has been a topic of lengthy discussions for years. Although this blog post is focusing on [...]
PHP Web Application Developer OPENING(s)
By reading this… you’ve taken the first step in becoming part of something bigger than yourself. The entire team at Buckeye Interactive relies on each other to bring higher value to our customers than we can on our own. Buckeye Interactive is actively seeking ‘relatively-new’, as well as ‘more-experienced’ developers. Whether you’re fresh out of college or a seasoned pro, Buckeye Interactive is an environment where you will be learning new techniques and technologies, it’s part of our DNA so it needs to be part of yours too! We [...]